Paseo Nuevo is the Pacific Coast’s most distinctive collection of unique, upscale merchants between Los Angeles and San Francisco. The center is located in the commercial and retail heart of downtown Santa Barbara — an international mecca for those seeking luxurious surf, serenity, sun and shopping.
Opened in 1990, the center is anchored by Nordstrom and Macy’s, California’s most dominant department stores. Presented in a charming open air Mediterranean setting, Paseo Nuevo features 133,000 square feet of specialty retailers and restaurants including Abercrombie & Fitch, Cache, California Pizza Kitchen, bebe, Chico’s, Aveda, April Cornell, Banana Republic, L’Occitane, Bailey Banks & Biddle and Victoria's Secret.
The Market
Paseo Nuevo is ideally located in an affluent market that includes nearly one million residents in prosperous, prestigious seaside, mountain and valley communities. With more than 300 days of sunshine annually, the region attracts seven million visitors per year and is the chosen retreat for artists, writers, celebrities and entertainment industry executives. Visitors and residents alike are drawn to Paseo Nuevo's unique collection of retailers and to the center's cultural and entertainment venues.